
Independent research, data-driven insights, and industry-leading rankings designed to improve decision-making across consumers, dealers, and manufacturers. We don’t just report on the industry, we measure it, rank it, and hold it accountable.
Prime Automotive Intelligence is proud to launch its inaugural industry study, bringing together dealer feedback from across the United States to create a clearer, more transparent view of manufacturer performance.
The OEM Performance Index Study is designed to measure key aspects of the dealer-manufacturer relationship, including communication, operational support, profitability, product strategy, field engagement, and long-term partnership effectiveness.
Insights from this study will contribute to independent industry benchmarking, performance analysis, future rankings, and broader intelligence initiatives focused on improving transparency and accountability across the automotive ecosystem.
Participating dealers may access the survey by scanning the QR code or visiting the participation link below:
Participate: 2026 OEM Performance Index
A participation code is required to complete the study. Eligible dealers may have already received a code via email invitation.
Dealers who have not received a participation code may request one by contacting:


Studies are our foundation, through large-scale data collection, surveys, and market analysis, we uncover the insights that define performance.
Each study and report is designed to deliver objective, actionable intelligence that drives better decisions across manufacturers, dealers, and industry stakeholders.

We transform complex data into clear, transparent rankings and ratings that show who is performing and where the industry stands.
Our rankings and ratings are built on consistent methodology and independent data, providing an objective view of performance across OEMs, dealers, and the broader automotive ecosystem.

Our awards recognize the top-performing brands, dealers, and organizations based on verified data and measurable results.
These awards and accolades are not subjective, they are earned through performance, backed by independent research, and designed to represent true industry leadership.
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